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Sony 77″ BRAVIA 8 77″ class OLED 4K HDR Google TV (2024) (K77XR80)

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SONY
  • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness.
  • Access billions of accurate real-world colors XR Triluminos Pro.
  • XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity.
  • Get access to all your favorite streaming apps in one place with Google TV. And with Google Assistant, simply use your voice to search and ask questions.
  • Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
  • Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
  • Get movies included, and access to the largest IMAX Enhanced collection, with the SONY PICTURES CORE app (formerly BRAVIA CORE).
  • See a studio calibrated picture with modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).
  • Get a truly cinematic viewing experience with support for Dolby Vision and Atmos, IMAX Enhanced, and DTS:X.
  • Upscale all your HD and digital content and bring back lost detail with XR Clear Image.
  • See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.
  • With Acoustic Surface Audio+, hear true immersive audio from the entire screen, perfectly matching sound to the action.
  • Always hear clear dialog, even in loud action scenes, with Voice Zoom 3.
  • Pair BRAVIA TV with a compatible BRAVIA Theater sound system to unlock Acoustic Center Sync for elevated audio and clearer dialog.
  • Use BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and even troubleshoot issues.
  • Take your PlayStation 5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimizes picture quality for gaming and streaming.
  • Game Menu puts all your gaming picture settings and exclusive assist features in one place.
  • Get the advantage in high-performance gaming with HDMI 2.1 features 4K/120, VRR, ALLM and the newly added Source-based Tone Mapping (SBTM).
  • Premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
  • BRAVIA CAM (sold separately) automatically optimizes picture and sound according to your room environment, and you can enjoy video chat on a bigger screen.
  • Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

SAVE $400.00$4,499.99 $4,899.99

Sale ends on: Jul 18, 2024
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Beautifully designed with picture in mind

Learn about the BRAVIA 8 with a Sony expert

Picture

Pure black OLED, bright and beautiful
Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast
The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.

Every scene brighter with brilliant color and contrast
More color and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

(1) High luminance panel
(2) Temperature sensor

Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor™
Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Crystal clear pictures. Refined and real.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.7

Even fast-moving action stays clear and blur-free
All the action, free of blur and judder. XR OLED Motion detects and analyzes visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Beautiful colors from any angle
Watching TV from the sides is now as satisfying as from the center. Our OLED panel keeps colors consistent and true, wherever you’re watching.

Sound

Screen speaker, always cinematic
Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the center with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Sound from the screen, precisely matching action
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.

Crystal clear voice. Precise dialogue.
No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.17

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What’s more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.6

Left: Conventional TV
Right: 3D Surround Upscaling

With BRAVIA Theater, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of a movie theater home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound
Paired with a compatible Sony soundbar, our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theater entertainment at home.18

Sound precisely matches what’s on screen
Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.11

Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.12

Control your BRAVIA Theater effortlessly
Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.11,19

Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.6,11

Single view, simultaneous sound
Our TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.

Design

Harmonic Presence. Slim and chic for your living space.
Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

Slim One Slate. Beautiful from everywhere.
Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximizing your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.15

Seamlessly blends into your wall
Becomes part of your room. With our slim bezel, a thin profile and side edges colored and treated to blend with walls, this TV is a natural for wall mounting.15

Vibration finish. Harmonizes with your home.
Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theater.15

Perfectly integrates TV and soundbar, almost no stand visible
Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.15

Multi-purpose stand fits your style
Absolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.15

Clutter-free from every angle
No unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.15

Smart

Everything you stream. All on one screen.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1

Content

Bring the cinematic experience home, enjoy movies included with BRAVIA™
Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.2, 23

Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.5

Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.4

Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos® for an unbelievably atmospheric and immersive viewing experience.

TV for the whole family
With kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.8

Apple Fitness+. Now on BRAVIA.
Stream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.

Stay tuned. Stay calm.
See everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colors and contrast.

Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Control

Just use your voice to control your TV with help from Google Assistant
Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.1

More intuitive. Modern interface.
Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.11,19

Chromecast built-in™
Stream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.10

Compatible with Apple AirPlay 2
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.9

Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.20

Ask Siri to control your TV with just your voice
Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.9

Camera

Best seat. Anywhere. Anytime.
Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.16

Auto Power Saving
Saves energy. With BRAVIA Cam™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.16

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.16

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.16

Video calling on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.16

Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.16

Remote

Eco Remote. Easy to clean and use.
Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it’s easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Gaming

Perfect for PlayStation®️ 5
Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.13,19,26

Left: Off.
Right: ON

Auto Genre Picture Mode
BRAVIA automatically switches into Game Mode with PS5® to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Left: Game – Game Mode On
Right: Movie – Game Mode Off

Stream PlayStation® games to your BRAVIA
Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend’s house.

One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.19,26

Dolby Vision® for gaming. Supported.
This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism.19

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.14

Eco

Love entertainment.
Love the planet.
Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

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SKU: K77XR80 Categories: , , , Tags: , , , , , , , , , , ,
Brand

Screen Size

77"

Screen Type

Resolution

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